UX, or ‘User Experience,’ is what guides user’s actions to the desired goal. We often describe this as the way the users ‘flow through’ thefeatures of your application.
Research on what types of users you’re targeting with your software product (referred to as ‘User Personas’), our client’s knowledge of the industry they are looking to serve, and our team’s deep understanding of modern design best-practices, are all combined to form a compelling interface that ‘clicks’ in the minds of the app’s user base.
User Interface Design breathes life into your app or website idea. Instead of just talking about your concept, you’ll now be able to share visuals that show precisely what each screen, or page, of the product looks like.
This is one of the most important steps of building a new digital product – as this is a large part of the impression your product will leave on your users. You’ll need a graphic design team on your side that understands the principles of modern UI Design and can apply
these best practices to your feature set.
After wrapping up the UI Design of each of your app or website’s screens, Inventivum graphic artists will utilize the Invision platform to prepare a navigable prototype of your product. This shows exactly how each screen looks, feels, and functions – and can even be installed on your phone or sent via link to investors (for fundraising), future users (for feedback and concept validation), or stakeholders (for buy-in) prior to jumping into Development.
App and web prototyping serves as a valuable ‘pausing point’ to ensure you’re building the right thing, securing buy-in from future users and stakeholders while the feature set is still easy to manipulate and iterate on.
